7 Thoughts On Growth
Create Value
Every go-to-market action is driven by the need to create value for the customer. A singular organizational focus on customer value creation leads to accelerated, sustainable growth.
Target Market
Know your target market. Industry, sub-vertical, segment, geography. Repeatable and trustworthy data. Ruthlessly challenge assumptions.
Know the Problem
Know the problem you are solving. Is it big enough? Will the target pay for it? How well have you defined it and how durable is the solution?
Distribution
Distribution matters. How will your customers do business with you? Product-led, direct, add-on, partner, channel, white-label. Distribution drives design.
Content
Content wears the crown. Growth marketing, digital marketing, traditional demand generation - no matter the type - high value content is the key to reaching, engaging and driving your audience.
Pricing
Pricing is not a feature. Price to value, validate unit economics and model exhaustively. Understand and manage your levers.
User Experience
User experience drives adoption. Adoption drives extension. Extension drives ARR growth. All customer touchpoints align around 'First Value'.