top of page

Growth Through

 Go To Market Expertise

Matt Mullen

An experienced go-to-market executive, with a track record of leading teams to significant revenue, profit and valuation growth.

Meeting
Product | Marketing | Sales

With more than 20 years experience leading organizations and GTM teams to high-growth outcomes and successful exits, Matt is a trusted advisor to startups, private equity firms and publicly traded organizations on growth strategy and execution.

​

Developing specific, aligned, and integrated strategies and execution paths for each leg of the GTM stool - Product, Marketing, Sales - is Matt's expertise and leads to successful and sustainable revenue, profit and valuation growth.

​

​

"You will forever change your approach to growth strategy after listening to Matt's take on the 3 growth levers: product, marketing and sales." - Colleen Hackley, Innovation Social Hour

​

Young Businessman
The Growth Problem

Organizations approach Growth one issue at a time - prioritizing a single outcome - when success is dependent on an integrated set of GTM actions.  

​

Isolating each function produces a performance see-saw, trading improvement in one for decline in others.  Under these circumstances, Growth is absent or at best - unreliable.

The Growth Solution

Growth comes from aligning around value creation and integrating the three Go-To-Market disciplines of Product, Marketing and Sales.  Each has unique responsibilities with the organization, impacting, and impacted by, the others.  

​

An integrated GTM strategy ensures the organization  is working towards commonly defined objectives, deploys resources efficiently, and remains focused on the outcomes that deliver value.

Business Meeting
Friendly Conversation
Experience

From one of the worlds largest brands to pre-revenue startups, Matt has been able to create revenue Growth for each unique combination of organizational maturity + market condition.

​

  • Strategic and P&L responsibility for more than $3B in created revenue

  • Executive leadership in 4 high multiple exits - public, private equity and strategic

  • More than 40 products developed and launched globally

  • Advisory Board and/or Mentor to 12 startups: 9 US, 2 EU, 1 Canada

Featured Post
bottom of page